Over 350 websites are created every minute.
Whether you’re an entrepreneur seeking to launch a website for your startup or a company leader who wishes to revamp your existing site, building a noteworthy online presence is now more crucial than ever before. At the same time, the looming threat of both fierce competition and virtually unlimited information access poses unique challenges to companies new and old. In the midst of the ‘Information Age’, what can your business do to stay ahead?
The answer? Maintaining a strong website.
Gone are the days when entrepreneurs can “set it and forget it”, putting their website on the back burner to focus on their core competencies. Now, websites are an integral part of any forward-leaning company’s core business model. Why? Because without steady traffic from a beautifully designed and intuitive interface, new prospects may quickly begin to waver. Additionally, the absence of data-driven decision making from accurate analytics severely limits a company’s ability to pivot to new trends and opportunities. In turn, even leading companies are liable to be overtaken by the competition.
To stay ahead of the curve, here are the key ingredients to build (or update) your website.
1. Seamless Design
Without a functional and aesthetically sleek website, peer competitors can quickly attract and reroute your prospects. By having a conversion-oriented homepage, beautifully designed template, and need-based structure (for job boards, online stores, 3rd party plugins, and more), the growth potential for your website greatly increases.
2. Data-Driven SEO & Analytics
Every day, traffic volume and visitor actions present a unique opportunity to collect and act on valuable insight and analytics. Are you making the most out of your data? By integrating an analytics portal onto your website, you pave the way for better decision making that can increase profitability. By coupling data analytics with search engine optimization (SEO), you increase traffic thereby accelerating your company’s ability to learn which decisions generate conversions.
3. Periodic Updates
Even the most polished, functional, and easy-to-use websites can be made irrelevant in a matter of months. That’s because industry competition breeds continual updates and website revisions, constantly improving the speed and accessibility of sites. By maintaining a consistent update schedule, you can keep your business at its best, winning new contracts, clients, customers, and partners in the process.
Of note, if you’re looking for a streamlined way to improve or build your website while encapsulating each of the three elements above, the Evolution Plan by Carbon Web is a cost-effective and dependable solution. We use an innovative content management system (CMS) to collaboratively work on websites with unparalleled ease-of-access for content changes.
Why Your Website’s Importance is Growing
Word of mouth and referrals are commonly cited as two of the most important growth-driving factors for companies worldwide. At the same time, up-and-coming generations who grew up with tech integration around every corner are accustomed to digitalized interactions and correspondence. In turn, a major shift in prospect-acquisition is underway. Although human interaction will continue to be an integral component for any business, websites are the first place that prospects visit when deciding whether or not to subscribe to a company’s products or services. For this reason, staying on top of your website is paramount.
Why Use Carbon Web for Website Design?
Although DIY site builders offer ease-of-use and growing functional support, the block-based templates and SEO limitations of these platforms are limited when compared to the programs we use. Additionally, they have a tendency to produce sites that look and feel the same. At Carbon Web, we have the ability to customize the totality of your web presence, building a custom-tailored solution that stands out. Additionally, our clients have more control over their websites, enabling seamless scalability in the process.
One Dedicated Team
As you make preparations for a new website, having a team of dedicated experts who are committed to your success is critical. Oftentimes, companies outsource site-building efforts to separate companies for matters like SEO, analytics, and design. In turn, the end product quickly becomes unwieldy. By utilizing an integrated team like Carbon Web, you can conduct the entirety of your website building or upgrade efforts with unparalleled consistency. Additionally, having a centralized team lends way to seamless communication, ensuring that developers, designers, writers, and SEO specialists are on the same page.