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How to Leverage LinkedIn for Accelerated Business Growth and Scaling

4 min read

Leads.

Whether you’re an entrepreneur, freelancer, or business owner, the word “leads” is filled with promise, growth, and profitability.
But what if the opposite were true, and your leads were actually a major time-sink with limited potential?
This is the unfortunate reality that many business leaders are facing for one reason: not all leads are created equal.
Low quality leads gathered from impersonal emails, generic messages, and nonspecific ads can actually hinder business growth by wasting time. For this reason, LinkedIn is an attractive option for companies seeking ROI-driven growth that’s grounded by legitimacy.
By mirroring real-world networking, LinkedIn lends way to high-quality leads with less red tape. Here’s how to get the most out of your outreach efforts.

Time-Saving Automation

The research and connection aspect of LinkedIn can be especially time-consuming without the right automated processes in place. By using an intelligent LinkedIn automation tool like Carbon Web’s LinkedIn Lead Generator, business owners can save time while focusing on their core competencies. Here are a few of the benefits of innovative messaging platforms:
  • More daily connections to build a consistent client base
  • Personalized message options such as first name, industry, location, and more
  • Ongoing outreach even when day-to-day business operations are demanding
As with any outreach efforts, customization is key. Each industry responds in different ways to keywords, phrases, benefits, mentions, and more. By looking at matters from the perspective of your audience, you are in a better position to craft messages that lead to responses.

List Building

Quality leads start with exceptional prospecting. By taking the time to build accurate lists of highly targeted leads, you simultaneously increase the quality of your automated outreach efforts. With a backend team like Carbon Web, you’ll have the entirety of your list building efforts conducted for you. In turn, you’ll receive data-driven prospects from an experience-driven team. Ultimately, one of the best ways to determine likely clients is by examining your existing prospects and the reasons why they subscribe to your products, services, or job board.
Are you interested in step-by-step guidance to launch or revamp your LinkedIn marketing efforts? If so, make sure to let us know below!

Intelligent Data Analytics

By analyzing the performance of your messages, you’re in a better position to make informed decisions on how to optimize your outreach efforts. For example, while a softer approach may work for certain individuals and industries, a more direct strategy may be necessary for others.
Before allocating time and resources toward your LinkedIn efforts, ensure that you have a reliable method to collect and analyze data analytics. Carbon Web’s Data Portal that’s accessible via both web and mobile is an excellent example of capturing useful data. In turn, more strategic decisions can be made to optimize your messages.
This data can be used to determine ROI, as demonstrated by this Carbon Web client:
“Thanks for turning me onto LinkedIn Lead Generator! I would have never been able to do it on my own. So far, I have added 4,000+ connections with potential hiring managers in my niche and picked up 2 placements. ROI is great! Plus, more clients want to communicate on the LinkedIn channel so should be more money down the road. Thanks again.”
– Doug Miller, President of Sales Search International

Why Carbon Web?

If you’re looking for a next-gen solution to LinkedIn marketing, consider Carbon Web’s LinkedIn Lead Generator. With upwards of 125 connections per day, updates to connection and follow-up messages, and more, this innovative tool accelerates business growth while saving time.
Thank you for reading, and be sure to visit our Marketing Page to learn more!
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