eCommerce is growing. Does your business have the wherewithal to keep up?
Whether you’re the owner of a traditional “brick and mortar” store or an entrepreneur seeking to embody the “lean startup” model via eCommerce, there are countless pros and cons associated with selling online.
At the same time, digital transformation is forcing business owners to reevaluate the prospect of online sales, especially in light of recent global circumstances.
To help you make an informed decision regarding the viability of eCommerce for your unique business, our team at CarbonWeb has developed the following blog post outlining the most important pros and cons.
(Pro) Local, Nationwide, & Global Reach
Today, exposure and impressions are key to discovery. Without a strong digital presence, even local stores can be missed. For this reason, embracing Google My Business is essential for eCommerce and “brick and mortar” stores alike. Here are a few noteworthy benefits:
- Easily accessible information such as store hours, product types, and more for relevant customers
- Reviews for social validation and reputability
- Search appearances to attract new prospective customers