The truth behind high-conversion marketing campaigns is that they are multifaceted.
If our firsthand marketing experience at CarbonWeb has taught us anything, it’s that the best marketing campaigns reach clients using a multitude of strategies, including:
- Content scheduling
- A/B split testing
- Strategic copywriting
- Brand curation
- Conversion tracking
- Digital remarketing
- Social media outreach
- And more
Despite using multiple platforms and approaches, leading brands and organizations maintain a consistent brand image every step of the way. Here are our most successful strategies:
Data-Driven Campaigns on Google Ads
Launched in the year 2000, Google Ads (formerly known as Google AdWords) have stood the test of time, Au immediate ROI for brands.
Although the principles behind Google Ads have remained the same, the strategies required to achieve success have changed. At CarbonWeb, we use in-depth research to ensure ROI for our client’s campaigns, including:
- Keyword selection
- Audience demographics
- CPC optimization
- And more
Throughout our efforts, we seek to increase exposure, grow traffic, and reach the right audience with a compelling message.
From graphic design to copywriting and everything in between, content is king.
Whether we are running a social media ad campaign, developing a website, or curating posts, using value-adding content makes a noticeable difference.
But what constitutes great content?
No matter what you are posting, boosting, or sharing, high-quality content can be determined by answering 3 key questions.
- Can my audience find real value within the content?
- Is the content interesting or entertaining?
- Does the content spark curiosity?
If your blog post, graphic, or ad creative answers one of the questions above with a resounding ‘yes’, you have a winning content piece on your hands.
Testing & Tracking
During every campaign, having a systematic approach to test multiple versions of your content and track your outcomes is key.
By using carefully selected metrics and performance indicators, we:
- Know exactly which campaigns generate the highest ROI
- Reduce guesswork while saving time
- And use our past campaigns to drive future success
As part of the process, we implement A/B split testing, a process where we run the same two ads while changing one control variable.
Once we have the data to determine which campaign works better, we choose the winning ad and allocate our marketing budget appropriately.
As an example, you may have an ad campaign with an exceptional graphic that is underperforming when compared to your usual track record.
Instead of removing the campaign, you might consider testing to see if your copy is the problem. After split testing, you may discover that your copy was holding back the true potential of the graphic the entire time.
Other testable variables include your:
- Offer or promotion
- Audience interests
- Geographic selection
- And content schedule
Of note, split testing can be conducted on social media ads, Google Ads, and beyond.
No matter what industry you belong to, there are countless marketing strategies and tactics that you can use to improve your conversion rate.
If you are interested in partnering with our experienced team at CarbonWeb, we invite you to reach out via our contact page.
We also invite you to visit our website to learn more about our core capabilities and offerings. Thank you for reading, and we wish you the best of luck with your marketing efforts.